Most app users churn within 3 months—here’s how to avoid becoming a statistic

There is an increased importance on CLV metrics since 80% of all app users churn within three months. Learn more about implementing CLV into your app marketing strategy.

Read more here:: Advertising News and Resources

6 ways brands innovated with their video marketing strategies in 2017

Looking back at all the video marketing case studies we published in 2017 provides an interesting glimpse into how brands are evolving their video strategies.

Read more here:: Advertising News and Resources

The new consumer behaviors that defined Google’s Year in Search

The 2017 top searches give us a view of the events, people, and moments we cared about. Google’s year in search also shows how consumer behavior is shifting.

Read more here:: Advertising News and Resources

Think with Google’s 10 most-read articles of 2017

What were marketers reading to stay on top of their game in 2017? Here are the 10 most-read articles on Think with Google this past year.

Read more here:: Advertising News and Resources

The auto dealer’s guide to moving metal in a digital world

The latest automotive industry trend: Consumers interact more with your brand online than they do in person. Use digital to get them to the dealership.

Read more here:: Advertising News and Resources

3 consumer attention myths holding back marketers

Adjusting marketing efforts to account for consumer attention span is easier said than done. These 3 myths hold marketers back from making a shift.

Read more here:: Advertising News and Resources

‘Twas the week before (and after) Christmas, when shoppers went nuts

We’re watching 2017 last minute Christmas shopping trends closely to help inform your holiday marketing strategy. Here’s what we have found so far.

Read more here:: Advertising News and Resources

Ask a researcher: Why shoppers are turning to search for ideas and inspiration

While people still search for specific products, search data shows that they are increasingly turning to search before they’ve even figured out what to buy.

Read more here:: Advertising News and Resources

Why you should lean into how-to content in 2018

Why do people turn to YouTube? Increasingly, for self-directed, “how to” learning content. Here’s how brands can make the most of this trend.

Read more here:: Advertising News and Resources

The hidden challenge with moving to data-driven attribution—and how to overcome it

With any data-driven marketing analysis, you don’t just need the right technology, you also need to the right leadership.

Read more here:: Advertising News and Resources

Market Finder

Google’s Market Finder tool can help small and medium-size businesses identify their next global markets.

Read more here:: Advertising News and Resources

Empowered mobile consumers led Adidas to a cultural revolution

In today’s sports apparel industry, trends are driven by mobile consumers, not by brands. Discover how Adidas has undergone a cultural revolution to keep up.

Read more here:: Advertising News and Resources

How Nestlé Waters reclaimed the customer relationship

Today’s customers demand personalization. So, Nestle Waters created its own e-commerce site in order to better understand customers at every step of the consumer journey.

Read more here:: Advertising News and Resources

Holiday shoppers are in the driver’s seat now—here’s what they’re looking for

Armed with mobile devices, today’s seasonal shoppers are more informed than ever. The result? Events like Black Friday are no longer anchored on a single day.

Read more here:: Advertising News and Resources

Why brands should take a stand in their ads: 3 perspectives, 1 campaign

See how Yoplait’s “Mom On” campaign used culturally relevant POV advertising to market their products to moms.

Read more here:: Advertising News and Resources