How mobile is reshaping the B2B landscape for growth

Today’s B2B customers don’t expect to interact with a salesperson until it’s time to close the deal. Change your B2B marketing strategy to keep up.

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How Hyundai changed course to improve the customer journey

Hyundai is changing the car shopping experience, and in turn, the auto customer journey, by allowing customers to steer their marketing decision-making.

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How YouTube influencers are rewriting the marketing rulebook

Almost everyone has been jumping on the YouTube influencer marketing bandwagon, but few understand what “influence” really is or how it works. Until now.

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Don’t get left behind: Return on ad spend is out, Customer Lifetime Value is in

Top marketers are thinking beyond short-term, transactional gains and looking at first-party data to maximize Customer Lifetime Value (CLV).

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My top 3 takeaways from Advertising Week NY

Keith Weed, CMO of Unilever, shares his view on the future of advertising in 2018 based on his takeaways from Advertising Week NY.

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Unilever’s CMO shares 3 brands he thinks are exceeding consumer expectations

As consumer’s expectations rise, so do the stakes for brands. Keith Weed highlights three brands that are connecting with empowered consumers.

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For effective video ads, look beyond demographics to behavior and context

Groupon was looking to reach millennials in a big way. Find out how they marketed to millennials on Youtube to acquired 160K new paying customers.

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The future of consumer marketing? The CMO of Unilever says it’s ‘consumer segments of one’

Keith Weed, CMO of Unilever, shares his take on hyper-empowered consumers and how brands can adapt.

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AI and machine learning get us one step closer to relevance at scale

Artificial intelligence and machine learning are already transforming the technological landscape, but what can this mean for your marketing efforts?

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Smarter with data: Using cloud technology to turn data streams into results

Advanced data analytics and machine learning are making customer data more sophisticated. Here’s what leading marketers have learned about using those tools.

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3 tips for making effective, hyper-relevant video ads at scale

Anheuser-Busch’s Lime-A-Rita uses contextual advertising to deliver content that’s both relevant to the viewer and to the context in which they’re watching.

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The key to attention-grabbing video ads? How they’re served, not just what’s in them

How can you make attention-grabbing ads? New research from Nielsen and Ipsos reveals it’s about targeting just as much as the ads themselves.

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How leading marketers use data to drive customer-first strategies

80% of leading marketers today agree that a capability in machine learning will be critical in providing personalized experiences along the customer journey.

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Don’t be misled by these online-to-offline marketing myths

A successful online-to-offline marketing strategy involves knowing the solutions available, how to measure, and how to take action to get results.

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Join Google at Advertising Week 2017

advertising-week-2017

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