An investment in a professional website design is an investment in your company. Most business owners have a vast amount of knowledge when it comes to their own industry, and they understand the value of using the right tool for the job. Unfortunately, many of them do not understand the value of their website and how critical it is to their marketing. No accountant in their right mind would show up to a client's office in tattered jeans and an un-tucked tee shirt because it would present a poor image. Your website is presenting a particular image each time someone visits it. The question you have to ask yourself is, "Is my website presenting a powerful and professional image or the equivalent of showing up in tattered jeans and a tee shirt?"
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Jun 02
2008
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Website UsabilityPosted by Gilbert Brenner in Website Usability, Web Design, SQL, CSS |
No matter how brilliant your website design is, if it is hard to reach the content of your site then your site is as useful as an empty shell. Here are some tips to improve the usability of your website to ensure it serves its functions optimally.
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Jun 02
2008
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Easy To BuyPosted by Gilbert Brenner in Website Usability, Web Design, SEO, Paypal, payment options, Ecommerce, customer testimonials |
Convincing your prospects to purchase from you is a hard job, but have you ever thought that you're making the process twice as difficult for both parties if your prospects are convinced but don't know how to buy from you? No matter how good you are at convincing your prospects, they won't buy if they find the process cumbersome.